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by Parra

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by Parra

Masterminded by Dutch designer Pieter ‘Parra’ Jannsen, by Parra clothing draws constant creative reference from colourful ‘90s rave culture and a passion for abstract artistry. Sibling to Tired Skateboards and sharing the same hybrid characters and signature graphics, quarterly drops from the brand include by Parra t-shirts, as well by Parra caps, sweaters and accessories that...Read more

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Continued from above

focus on acknowledging the weird, the everyday and the awkward. Based in Amsterdam and launched in 2006, off the back of Janssen’s first brand Rockwell and the bi-annual Rustico the Great collections from 2004, by Parra’s explorative and post-pop graphic design style captures skate and streetwear culture through a vibrant and unfiltered lens. Assigned the nickname ‘Parra’ (short for paranoid) by Patta’s Gee Schmidt, Pieter Jannsen’s unfiltered design narrative merges iconographic reference with a deep-seated passion for celebrating all there is to admire about nonsensical design and out-the-box creativity. Notable collaborations for the Amsterdam based brand include those with the likes of Stussy, Supreme, Converse and Vans, with 2019 including the Nike SB x by Parra Dunk Low OG, 2020 including the co-designed Tokyo 2020 Olympic skate team kits and 2021 featuring the release of the Nike SB x Parra Dunk Low Pro ‘Abstract Art’. Inspired by a passion for music, art, film and community culture, by Parra’s obscure and illustrative aesthetic is reflected across their signature saturated colour palette, whilst a choice use of beaked and hybrid characters strives to celebrate genericism with text and geometric-print motifs being the overall design focus.

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